Yountville Sun
A Napa Valley Newspaper
Founded in 1998, the Yountville Sun has long been a trusted source of local journalism in Napa Valley. We reimagined its visual identity, bringing fresh energy to a beloved community institution.
Project Scope: Brand Identity | Art Direction | Illustration | Editorial Design | Website Design | Email Design Brand Identity | The Yountville Sun masthead was painted entirely by hand. It is Las designed to translate seamlessly into a vector format, offering flexibility across print and digital applications. A family of complementary submarkets was created for social media and other compact formats.
Illustration | A collection of original illustrations and hand-lettered section headers brings warmth, personality and a strong sense of place to the newspaper.
Editorial & Digital Design We developed a flexible editorial design system for the Yountville Sun, exploring how its new visual identity could extend across printed newspaper, website and email communications. Each concept brings together typography, imagery, illustration and custom letting to create a cohesive distinctly Yountville Experience.
