Estate Yountville Brand Refresh
A luxury 22-acre lifestyle destination with accommodations, dining, and wellness amenities
Project Scope:
Brand Development | Creative Direction | Art Direction | Copywriting | Illustration | Branded Collateral & Product Design | Print CollateralBuilding Upon the Estate’s Story
The fox has become a recognizable symbol of the Estate. This next chapter builds upon that foundation—introducing a refined color palette inspired by the property’s pool and lounge spaces, while bringing the fox to life through illustrated moments that add personality, warmth, and a sense of discovery throughout the guest experience.
Branded Collateral
Hand-drawn borders, striped motifs, hand lettering, and custom illustrations bring the refreshed brand to life across the property, creating a visual language that feels cohesive, distinctive, and rooted in place.
Bookcloth Folios
As a part of the ongoing brand rollout, we created custom bookcloth folios, one of the many thoughtful, tactile pieces currently in development for the property.
The Spa at Estate Yountville
Following a year-long renovation, The Spa at The Estate Yountville emerged as a state-of-the-art wellness destination rooted in the relaxed beauty of Napa Valley.
Custom hand-lettered wordmark
The custom lettering gives the spa a distinctive identity of its own, while the organic botanical details connect it to Napa Valley’s natural landscape and the restorative experience within.
Iconography & Pattern
Inspired by the restorative landscape of Northern California, the spa’s visual language draws from native and healing botanicals. Bay laurel symbolizes renewal and vitality, while Yerba Santa - long valued for its restorative qualities - evokes healing and well-being. A hand-painted faux bois pattern introduces warmth, texture, and an organic connection to the natural materials found throughout the space.
Treatment Menu
An expressive, contemporary cover designed to evoke the feeling of sunlight filtering through the natural landscape. The softened imagery creates a sense of warmth, movement, and mystery, offering an immersive introduction to the spa experience.
We developed a new visual identity to complement the transformed space, creating a hand-drawn logo, refined color story, spa menus, and a collection of thoughtful amenity details. Each element was designed to feel like a natural extension of the environment—quiet, tactile, and considered—carrying the identity beyond the page and into the guest experience.
The result is a cohesive visual world that reflects the Spa’s sense of place while bringing warmth and character to its newly reimagined setting.
